Okay, today I wish to talk about Press Releases and how they can serve to be very worthwhile on the subject of getting instant exposure for your business and website. If a person already leveraging this marketing strategy, definitely invest time to soak up this information so you may begin reaping the benefits.
Alright, so generally what is a press release? A pr can be classified as a media release, news release, pr, or even press statement which might be a written or recorded communication which is to be directed towards members of the actual news media to announce or promote something containing news value, pretty straight forward. What sort of media will release PR's, I glad you asked. Press Releases can be published through magazines, newspapers, radio stations, television stations and television networks, you will uncover the significance and potential a press release may bring.
Let's get into your Ease Of Setup
On a difficulty scale of simple, moderate, and expecting a learning curve, press releases thankfully fall into the simple category, I'll take it. For your setup time, on average less than three hours, but ultimately it will conclude your writing abilities. After completed a press release, there's no ongoing maintenance to worry about. Your cost will range anywhere from free to low cost, another convenience, and you will probably see results immediately.
Your Basic Use
You should know already, your goal specifically if you are just starting off, is to establish yourself as a leader and make your presence known. Press releases are a fun way to gain some instant credibility for your business. I recommend to use actual press release distribution sites rather than through fax, mail, or email. Also you will need to remember the difference between an article and a press release. An article is generally going to express an opinion or is sharing the current information, while alternatively, an announcement will announce some type of specific event, like the launching of your business for example. These press releases can bring you some very high quality leads and prospects as the people reading press releases are generally will be already interested in business, and are searching for the best opportunity and doing research.
Here Are Your Basic Action Steps To Follow
1. You have to Choose Your Topic
So relating to picking your topic, again keep in mind you are wanting to announce a specific event. For example, the launch of your new business, new website, blog, even your new team, etc. Make sure first of all one topic, as time moves forward you can announce new events in and for your business.
Just for the sake and because threes and charm, I will say it again, do not format your release like an article. You may be wasting your time writing it, just to get denied by a submission site because your format was wrong. Ideas are for articles, not press releases.
2. Choose Your Keywords
Keyword optimization, Most likely a high level entrepreneur leveraging the internet to promote your business, you are learning the value of this phrase. Same thing here, you will want to pick specific keywords for your press releases, that way when someone Google's some keywords, your release will pop up, giving them a chance to venture to your website.
You must do a list of about 5 to 10 keywords specific to your topic you choose. The good news is site you can visit called free keywords. Word tracker.com, big event a affiliate website for me, this is usually a free keyword site that will show you which of those keywords you choose has the highest amount of searches. From there, choose the top three most abundant in searches, be aware of if you utilize your name as the keywords, you does not have to type it in to word tracker. Choose one keyword from your top three you do use for your first press release.
An excellent to remember and do, make certain that the keyword you choose actually in your press release as well, this way you can rank in Google's organic listings.
3. Write Your Press Release
First Step: It would be better to manufacture a simple outline addressing these five questions
-What event will I announce?
-When did it happen?
-Who did this event involve?
-Why should others considering reading up on this event?
-Where can people gather more information information?
Second Step: Your next step might be to prepare quotes
-Write a least several quotes, and get more info again make it like someone is interviewing you. The quotes should mainly reflect on what you think and your feelings about this event.
Third Step: Writing your Press Release
-You desire to make your pr read like a news story, third person, like someone else wrote it.
-Make sure that the keyword you select is used about 3 to 4 times within the body of your release, just four.
-Make sure that your keyword is incorporated in the title of your press release as well.
-Aim for 400 words be the optimal amount for a pr.
-If your press release sounds like an advertisement rather than a news event, expect it to get rejected.
Fourth Step: Review, Review
-Make sure to thoroughly inspect your press release for improper spelling, punctuation, and grammar, have someone else read it if necessary, it would not hurt. You must be wary for you will be unable to edit your press release once submitted.
4. Go Ahead and Distribute Your Press Release
After proofread, and all corrections are made, just do it-- distribute it.
First Step: You will want to create an account for each distribution site, I provides you with five sites to receive going. These sites are hardly ever affiliate to me, this is only to obtain going with some quality distribution sites.
Second Step: Complete your profiles
Third Step: Proceed to input your PR, your keywords, and your contact info
Fourth Step: Ensure that you double check your information that you enter, it requires to be 100% correct, edited, all that good stuff. You need to know that once you submit it gone will be the method to edit it. How bad will that look once you have sentence fragments and punctuation problems in your press release.
Fifth Step: You're ready to submit your PR, bear in mind also that these steps may differ a little in the sites below.
I would recommend starting with these distribution sites to get you going, again these bankruptcies are not affiliate sites for me in any nature, now you have an informative and educational article that you can use.
1. Webwire.com
2. 24-7pressrelease.com
3. Fiverr.com
4. prweb.com
5. prlog.com
5. What you can expect
keep in mind that some distribution sites will actually take your pr live immediately, and some sites can extend to 72 hours for approval. The nice thing is that even if your press release is rejected, the site believe exactly why they cannot accept it, making it easy for you to return and revise as necessary. Also in terms of speed, webwire has been often proves to be the quickest.
The last little thing I can present you with, if possible, go ahead and add a video to your press release. This may not mandatory, but Google actually favors press releases with videos in them, which comes to me with no surprise being that Google and You tube are owned by the same people, unless recently that changed.
Well there you go, that is learn to get you going with your first Press Release in a nut shell, Do you find this article to be helpful, and God bless.